For example, answering phone calls from a major client is urgent while keeping up with the latest research in your field is important. In a nutshell, urgent tasks are unavoidable and require immediate attention, whereas important tasks require more planning and contribute to long-term goals. More often than not, the distinction between these two categories in the real world is decidedly more difficult to determine than it is when you’re producing an abstract Eisenhower Box. There’s no universal formula to determine the distinction between urgency and importance when you’re creating a Priority Matrix, but it’s something that’s vital to consider. How do you distinguish between urgency and importance? When you start thinking about your workload in these terms, it’s much easier to ensure that the most important tasks get prioritized and completed as quickly as possible. Put simply, using the Eisenhower Box can help you visualize your tasks within the context of importance and urgency. Examples include social activities or unnecessarily long tea/coffee breaks. In many cases, you can simply ignore or cancel these types of tasks.
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